The BMW Art Car Project was introduced by the French racecar driver and auctioneer Hervé Poulain, who wanted to invite an artist to create a canvas on an automobile.. In 1975, Poulain commissioned American artist and friend Alexander Calder to paint the first BMW Art Car. This first example would be a BMW 3.0 CSL which Poulain himself would race in the 1975 Le Mans endurance race.
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The Art Car Museum is a private institution dedicated to contemporary art. It is an exhibition forum for local, national and international artists with an emphasis on art cars, other fine arts and artists that are rarely, if ever, acknowledged by other cultural institutions.